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Cover Image Unleashing Web 2.0: From Concepts to Creativity
by Gottfried Vossen, Stephan Hagemann

Year: 2007
Publisher: Morgan Kaufmann Publishers, San Francisco, CA
ISBN: 978-0-12-374034-2
Pages: 384
Price: 44,95 €
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Want to know what Web 2.0 is all about? This book discusses the principles of Web 2.0 as well as representative examples in order to feed the technical, the creative, and the business developers — developers who will create new products and services that extend the boundaries of the Web as we know it.

Rich Internet Applications, mash-ups, and the socialization of the Web are changing the rules of the game. Using technologies as divers as Web feeds or Ajax, what value can companies provide to their customers and employees? If you need to know the answer, then you need this book: a comprehensive but condensed, fresh, and reliable source of information that allows you an entry into this still emerging and unstructured landscape. A complete view of Web 2.0,

  • presents services and technologies that now belong to Web 2.0, tying them to the roots they build upon. Covers history, scope, and perspective of this movement and its attitude;
  • discusses what possibilities there are for new products and services, and what technology and programming ability is needed for these, using examples such as Flickr or Google Maps;
  • offers the basics of "how to", presenting the different types of development frameworks, and best practice examples;
  • evaluates business models, how they are applied, and how they are changing;
  • contrasts and compares features available through Web 2.0 technology with Semantic Web developments.


  1. A Brief History of the Web
    • A new breed of applications: the rise of the Web
    • Technological developments in a nutshell
    • User participation and contribution: socialization of the Web
    • Merging the streams: the arrival of “Web 2.0”
  2. A Review of the Technological Stream
    • Developments in Web technology
    • Web applications of XML
    • Peer-to-peer
  3. Enabling Techniques and Technologies
    • Rich Internet Applications
    • APIs, WPCs, and their mash-ups
    • Tagging
  4. Sample Frameworks for Web Application Development
    • Development methodologies
    • Client-side Ajax frameworks
    • Server-side frameworks
    • Frameworks for other RIA technologies
  5. Impacts of the Next Generation of the Web
    • Business models for Internet and Web
    • Data ownership
    • Software as a Service (SaaS)
    • Socialization and cocreation of content
  6. The Semantic Web and Web 2.0
    • Basics
    • Languages of the Semantic Web
    • Ontologies
    • From tagging to ontologies and back

Corrections (April 29, 2008)

From the back cover

"The most exciting aspect of this current era of the Web, which has come to be known as Web 2.0, is that everything is read/write. Whether it's people communicating and sharing content with each other on social network sites like YouTube and Facebook, or computers talking to each using web services, or people personalizing their news using RSS and blogs, Web 2.0 is a two-way experience - it's no longer a one-way, broadcast model as it was in the Dot Com era of the Web. Dr. Gottfried Vossen and Stephan Hagemann have very clearly explained this transition to the new read/write era of the Web, and they paint a picture of how it might progress to the next stage via Semantic Web and other technologies. This book will help you understand the ongoing evolution of the Web, and push you to create applications that take advantage of the read/write Web."

Richard MacManus, Editor, Read/WriteWeb (http://www.readwriteweb.com)


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